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Sonic Influence on Initially Neutral Brands: Using EEG to Unveil the Secrets of Audio Evaluative Conditioning
- Bosshard, Shannon, Walla, Peter
Samsung versus Apple: smartphones and their conscious and non-conscious affective impact
- Walla, Peter, Schweiger, Markus
The evaluative conditioning of well-established liked, disliked, and neutral brands. A new, multidimensional approach to understanding consumer behaviour
- Bosshard, Shannon Stefan
Established liked versus disliked brands: brain activity, implicit associations and explicit responses
- Bosshard, Shannon S., Bourke, Jesse D., Kunaharan, Sajeev, Koller, Monika, Walla, Peter
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